White Label Stores

Opening soon · A Logical Branding service

Your own branded merch shop. Free to open.

Pick products from our range and add your logo. Set your own prices. We print, pack and post every order under your brand, and you keep the difference.

Start your free store See how it works

No stock to buy and nothing to pay up front. Card payments by Stripe.

New order · riversidefc.whitelabelstores.com

Club hoodie, size M

Your profit on this order

+£5.00

Packed and dispatched
with a Riverside FC packing slip

How it works

From logo to live shop in four steps

  1. 01

    Upload your logo

    Send it once as a PNG or SVG. We check it's sharp enough to print before anything goes live.

  2. 02

    Choose your products

    Pick the items you want from our branded merch range. Your logo appears on every one automatically.

  3. 03

    Set your prices

    Decide what your customers pay. You see your profit on every item as you type.

  4. 04

    We make and ship

    We print, pack and post each order in plain, unbranded packaging with your own packing slip. Your share is paid straight to your bank.

You set the price. You keep the difference.

Each sale pays for our product and the postage. What's left, after VAT and the card fee, is yours. There's no monthly fee on the Free plan and no stock to buy.

Example: one shirt

Our price £10
VAT and card fee £1.31
Your profit £3.69
Your customer pays £15 + postage

Example figures; our price includes VAT. Postage is charged to your customer at cost, plus packaging.

White label

Your brand on everything your customers see

We stay in the background. Orders ship in plain white boxes with no one else's logo, and everything with a name on it carries yours.

  • Your store
    Your logo, colours and address
  • Order emails
    Sent in your name, replies come to you
  • Plain packaging
    White boxes, no one else's logo
  • Packing slips
    Your logo and thank-you note
  • Parcel labels
    Sent from your store name
  • Card statements
    Customers see your name
  • UK-wide delivery
    Sent by Royal Mail or courier

Made for anyone with a logo and a following

Businesses

Merch for your customers and staff, without ordering boxes of stock.

Clubs and charities

Supporter gear and fundraising items, with no money up front.

Creators

Merch for your audience, without a spare room full of boxes.

Pricing

Start free. Upgrade when you grow.

On both plans you only pay our product prices and postage when you make a sale.

Free

£0 a month

  • Up to 10 products
  • 1 store theme, with preset colour palettes
  • Your store at yourname.whitelabelstores.com
  • Branded emails and packing slips
  • Delivery across the UK
Start your free store

Pro

Your own domain

£19.99 a month

or £199 a year, 2 months free

  • Unlimited products
  • 6 store themes and full colour control
  • Your own domain, like shop.yourname.com
  • Order emails from your own domain
  • No White Label Stores footer
Start free, upgrade any time

Charity or non-profit? Get 20% off Pro.

Registered charities and non-profit organisations pay £15.99 a month for Pro instead of £19.99. Tell us when you sign up and we'll apply it to your account.

20% off for non-profits

Three addresses to know

Sign up signup.whitelabelstores.com Create your account and open your store. Log in account.whitelabelstores.com Manage your products, prices, orders and plan.
Your shop yourname.whitelabelstores.com Live for your customers. On Pro, use your own domain instead.

Questions

Do I need to buy any stock?

No. Nothing is made until a customer orders, and you pay nothing up front.

How do I get paid?

Customers pay by card through Stripe. After our product price, postage, VAT and the card fee, your share is paid to your bank account at the end of each month, once the 14-day cancellation period has passed.

Who deals with customer questions and returns?

You're the face of your shop, so customers contact you. If an item arrives faulty or misprinted, we replace it.

Do you deliver outside the UK?

Not yet. We deliver across the UK for now, and plan to add Europe later.

Do you offer a discount for charities?

Yes. Registered charities and non-profit organisations get 20% off the Pro plan, so it's £15.99 a month instead of £19.99. Let us know when you sign up and we'll check your details and apply it.

Can I use my own web address?

Yes, on the Pro plan. Your shop can run on your own domain, such as shop.yourname.com, and order emails can come from it too.

Ready to open your store?

Free to start, with no stock and nothing to pay up front.

Start your free store